Health Insurance
Introducing the Bright Choices® Exchange from Liazon, a revolution in buying and delivering employee benefits.
Now businesses can control the ever-rising costs of benefits, particularly health insurance, while offering greater choice and coverage to employees. In a few short years this innovative solution has saved millions of dollars for Chamber of Commerce members across New York.
Plan Descriptions
Liazon partners with top providers to bring you the best selection of benefits. Our partners include:
• CDPHP
• Health Equity
• Consult A Doctor
• UnitedHealthcare
• MetLife
• Wellness by Choice
• VPI Pet Insurance
The Bright Choices Exchange features Fortune 500 type benefits for companies of all sizes, and includes:
• 8 Health Plans
• Health Savings & Flexible Spending Accounts
• Disability
• 3 Dental Plans
• Vision
• Wellness
• Life
• Telemedicine
We select the most varied and cost-effective plans among hundreds that are offered to ensure the diverse needs of every family can be met. Find out more about plan information:
Benefits Catalog
An Overview of Available Plans
The Bright Choices Exchange Bright Choices makes it easy. The Bright Choices online questionnaire guides each employee in personalizing their own benefits portfolio to get the best coverage at the lowest possible price. And when employees are involved in making informed health insurance choices, they become more active participants in their health care, leading to more preventive care and healthier lifestyles. You and your employees get year-round service online and on the phone by licensed benefits professionals based right here in the US.
To enroll in the Chamber’s Bright Choices program and choose your benefits:
Before you and your employees can enroll in benefits, your company has to be set up in the Bright Choices program. If your group is making any new enrollments, a representative from the group must first fill out and submit a Group Enrollment form (click here for the Group Enrollment Form), or stop by the Chamber for a paper copy).
Once the company is set up in Bright Choices, each employer and employee can enroll in their personal benefits. Bright Choices will actually recommend the benefits plans that best meet each person’s and family’s needs: Click here for the Personal Enrollment Form
- Go to http://www.myliazon.com/
Group Identifier: ulster
Username: First and last initials and the last 4 digits of your Social Security Number (no dashes or spaces)
Password: 4-digit month and day of your date of birth plus first 5 digits of your social security number (i.e., MMDDSSSSS)
Additional Resources:
Medicare Subscribers Brochure
Medicare Enrollment Form


















